April 5, 2016 – Tifton, Ga. – The Georgia Pecan Growers Association is partnering with Schwinn Bicycles, a brand of Dorel Industries (TSX: DII.B, DII.A), on the Georgia Pecans/Schwinn Sweepstakes for the second year in a row. The promotion begins April 1, 2016 and extends through June 30, 2016 with monthly prize giveaways.
The Georgia Pecans/Schwinn Sweepstakes encompasses both National Pecan Month (April) and National Bike Month (May). Last year’s promotion drew over 44,000 entries to the Georgia Pecan web site.
“With Georgia being the #1 pecan state in the U.S. and Schwinn being the #1 bike brand, this partnership couples two tremendous brands,” said Brad Ellis, president of the Georgia Pecan Growers Association. “Good health is all about exercise and nutrition, and Schwinn bicycles provide the exercise, while Georgia Pecans provide the good-for-you nutrition solution.”
Prizes for the 2016 Georgia Pecans/Schwinn Sweepstakes will be awarded monthly from April through June and include:
- Grand Prize: Family bike package of 4 bikes, including 2 Schwinn Byway adult mountain bikes and 2 Schwinn Byway kids mountain bikes
- First Prize: Schwinn helmet, light set and lock
- Second Prize: Schwinn lock
Winners of the 2015 sweepstakes were selected from across the United States, underlining the true national appeal of Georgia pecans and Schwinn bicycles.
The 2016 Georgia Pecans/Schwinn Sweepstakes will be promoted in a variety of ways including on-pack stickers on pecan packages and social media support from Georgia Pecans and Schwinn. The sweepstakes will also be supported through public relations as well as advertising in the industry’s key trade publication, Georgia Pecan Growers magazine as well as the Georgia Grown newsletter and at www.georgiapecan.org .
To enter the Georgia Pecans and Schwinn Sweepstakes visit www.georgiapecan.org.
ABOUT THE GEORGIA PECAN GROWERS ASSOCIATION
The Georgia Pecan Growers Association represents hundreds of pecan growers in the top pecan state in the U.S. Previous marketing initiatives from the Association have focused on research and recipe development, among other areas.
ABOUT DOREL SPORTS
Dorel Sports, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A), owns one of the most comprehensive portfolios of brands in the bicycling and recreational industries, including Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,450 people in facilities located in twenty-five countries worldwide.