Levi’s® and Schwinn®, two of America’s most iconic brands have big plans for 2015. The brands will be collaborating on an exciting new project to raise money for children’s charities while also celebrating their history.
This January, the brands will launch four one-of-a-kind Levi’s® X Schwinn® cobranded Sting Ray bikes. Each bike will be donated to one of four charities for fundraising purposes, helping them raise money for their respective causes. The charities will be announced on January 19, 2015. In addition, Levi’s® X Schwinn® will host a Facebook contest making a fifth Sting Ray available to fans and consumers kicking off on January 19, 2015.
The Levi’s® and Schwinn® partnership will continue into the spring as the brands kick off two more contests. On March 2, 2015, the brands will launch the Levi’s® X Schwinn® 501® Giveaway, and on April 6 the Levi’s® X Schwinn® Roll Into Spring In Style Contest.
The Levi’s® X Schwinn® 501® Giveaway will offer fans of both brands an opportunity to enter and win one of 501 cobranded Schwinn Frontier bicycles on Facebook. Each bike in this exclusive contest will be labeled with a unique number – 1 through 501.
The Levi’s® X Schwinn® Roll Into Spring In Style Pinterest Contest will give consumers a chance to win a family of Schwinn® bicycles and gift cards to purchase cool Levi’s® apparel. To enter, participants need to repin the official contest image from Schwinn® and Levi’s Pinterest pages. Winners will be announced on April 30, 2015.
Be sure to check out all of brands’ social channels: