This week Schwinn set up a tent outside of Pacific Cycle in Madison, WI, in order to celebrate all the commuters that rode by our building during May Bike to Work Week. We were ready to caffeinate, energize, and provide air as needed.
Equipped with smiles, coffee, donuts, a bike pump, and one sweet 90’s Pandora playlist sounding on the Schwinn BluTunes speakers. Little did one unsuspecting commuter know, we were going to be giving away a BluTunes to the 100th commuter that stopped at our tent!
BluTunes is one of a trio of technology products released by Schwinn earlier this year at Walmart. By utilizing the blutooth function on your phone, BluTunes provides a hands-free/headphone free way to listen to music synced from your phone as you bike. It also makes a nifty speaker when you reach your destination, with the ability to quickly remove the speaker and set it on any surface. Employees at Pacific Cycle even have BluTunes playing at their desks, and it definitely made for a handy way to add a bit of background noise at our commuter booth (shh… we won’t tell on the people who were caught dancing and singing this morning)!
Previously I, like many other bicyclists, could be seen commuting on my way to work each day, using head phones to listen to my favorite Pandora station (The Civil Wars to work, and Drake on the way home). I knew it was dangerous to be biking with headphones, but after a few days of routine bicycling I needed some music to occupy the time. BluTunes simply took away the need for headphones and allowed me to be more alert to the sounds around me while still jamming out to music on my way to and from work.
Around 8:00a.m. on Bike to Work Day, Mike, the 100th commuter to stop approached the tent for his donut. I honestly think he didn’t believe us when we told him he won. He asked us if we counted right! Mike featured to the right, gave us a quick pose and then was off again, refueled and a bit more musical.
This month Pacific Cycle Employees were also asked to submit songs for the Schwinn May Bike Month Playlist. Below are the winning songs for the 8 categories we provided. You can find the complete Schwinn May Bike Month Playlist on Spotify.
Check out the complete playlist here!
Get out and Ride!