This year Schwinn, in collaboration with Keds, has partnered to host an interview suite with Beyond Cinema Magazine at the historical Meyer Gallery on Main Street, in Park City, Utah, during the Sundance Film Festival.
Schwinn and Keds are two iconic brands with deep classical film connections. Classic movie icons such as Bing Crosby, Bob Hope, Joan Crawford, and Dorris Day are remembered for their prominent feature in the Schwinn 1946 catalog. The iconic Audrey Hepburn, who is still recognized for her classic style, donned her Keds shoes and rode her Schwinn bike often in tandem. With such great film history Schwinn and Keds decided it was time to team up again and combine two classic looks together for one great Audrey inspired look, already camera ready!
The Beyond Cinema’s space at the Meyer Gallery on the top of Main Street, provides the perfect feel of old Hollywood with a fresh, new feel. Brick walls and recovered barn wood panel walls lay the backdrop for the week of interviews and photos that are ahead. Lofted space provides the perfect intimate setting as directors and actors meet with Beyond Cinema to discuss their latest work. You can check out their latest issue online, here.
Below the loft on the main floor the 2016 Schwinn Allston 1, in classic Schwinn Red, will be waiting against rustic brick walls to be signed by the cast and directors of the featured Sundance films. The signed by actors and directors of the featured Sundance films. The signed bike will be auctioned off later this year with all proceeds going to the National Multiple Sclerosis Society. For each actor and director who signs the bike, Keds will be gifting a pair of their classic white canvas Keds Champions to thank them for their support.
Multiple Sclerosis (MS) is a potentially debilitating disease in which nerve cells in the brain and spinal cords are damaged, disrupting the flow of information between the brain and body. This damage can cause a wide array of physical, mental, and psychiatric problems which lead to unpredictable and variable symptoms in those affected with this disease. More than 2.3 million people are affected by MS worldwide, but due to the unreported new cases and invisible symptoms, the National Multiple Sclerosis Society believes that this number can only serve as an estimate of the true amount of people affected. The cause of MS is still unknown and there currently is no cure. According to the National Multiple Sclerosis Society website, they are committed to mobilizing people and resources to drive research for a cure and to address the challenges of everyone affected by MS.
To learn more about MS and how you can help theNational Multiple Sclerosis Society in their mission, visit their website here.
Stay tuned as Schwinn and Keds continue their Sundance adventure and be sure to check out our instagram and twitter for more photos and scene by scene action from this year’s event. You can also get in on the action by enter the Schwinn x Keds Giveaway now on the Schwinn Facebook page! Check it out!