As a young child who stubbornly refused to wear a helmet unless it fit my 5 year old definition of “cool”, I was really encouraged to see a helmet that not only embraces each child’s unique personality, but also makes safety fun and exciting.
With a contest on Facebook currently up on RideSchwinn, where 18 participants will win their favorite helmet and a launch date for the newest Schwinn Friends 3D helmets coming up this Easter, April 20, 2014, I decided to ask the product team, a few questions about how they came up with this idea.
Brian Koons: Is a Product Manager at Pacific Cycle, and one of the Schwinn Friends 3D helmet designers. He is fluent in German and spent time living and working abroad in both Heidelberg and Nuremberg, Germany. Brian is a bit crazy for football (the kind you play with your feet) and has attended 3 World Cups. A true old fashioned gentleman, Brian’s “special lady” is his pup, Kylee.
Schwinn:What inspired the design/concept of Schwinn Friends 3D helmets?
Brian Koons: The Schwinn Friends 3D helmets were a collaborative effort among Molly, and Terry, of the product development team, and myself, but we also had a lot of help from our manufacturing partners to make this happen. After we came up with 40 unique designs we decided to ask kids what they liked best. They picked their favorites and from that we came up with a final six, the last four of which will be in stores this Easter. With these new helmets, we wanted to offer something that engaged and excited kids at their level. By letting kids customize their own helmets the joy of toy-like products and the quality of Schwinn helmets come together into a helmet that both delights and protects. In short, we made safety fun.
Schwinn:How do you think this design will encourage kids to wear their helmets?
Brian Koons: We’ve really blurred the lines of “I have to wear my helmet” which is safety oriented, and “I want to wear my helmet” which is fun. With the ability to customize and create unique versions of the characters, kids will be able to express themselves in their own way and wearing their helmet will be fun and exciting which will equal a desire to ultimately wear it. A helmet will only work if kids wear it.
Schwinn:What should parents look for whenever purchasing a helmet for their kids, or for themselves?
Brian Koons: Fit is of the upmost importance. Always try on and adjust the helmet when shopping, because, if the helmet does not fit properly it may not perform as intended. (For more information on how to properly fit a helmet please visit http://www.helmetsonheads.org/)
Schwinn:Where and when can the Schwinn Friends 3D helmets be purchased from?
Brian Koons: These helmets can be found now in Wal-Mart stores and on Wal-Mart.com.
Schwinn: What designs are available now, and can we expect any new designs in the future?
Brian Koons: Both our Rockstar Helmet and Pink Princess Helmet are available NOW in-store and online at Wal-Mart. The Puppy, Monster, Butterfly, and Lizard will be available this coming Easter also at Wal-Mart.
Schwinn: One unique thing about these helmets is that kids are not limited to the suggested design on the box, in fact Brian has been sporting his own zany combination in the office.
Brian, can you explain your unique helmet creation that you came up with using the helmet plug-ins?
Brian Koons: This helmet is called the “Dizzard” it is a combination of both the Puppy (Dog) and the Lizard. It sort of represents me as well; 1 part adorable and 2 parts crazy.
Want to win a Schwinn Friends 3D helmet? Vote for your favorite at RideSchwinn on Facebook and be entered for a chance to win one!
Get out and Ride!