Schwinn has been recognizing the hard work and dedication of our international distributors since 2001. This year the Russia Schwinn team took home the award. Jeff Weiss, the VP of International Sales & Business Development presented this award to them and was able to answer a few questions about the team and what led to their award worthy year.
Schwinn: What characteristics are considered when selecting the winner of the Schwinn International Distributor of the Year award?
Jeff: The choice is made by the international sales team; it is based upon overall commitment to the Schwinn brand, year-to-year growth, in-country marketing initiatives, and commitment to a wide breadth of bike models.
Schwinn: Why was Russia chosen as the top International Schwinn distributor this year?
Jeff: Girvas M Sport, the Russian Schwinn distributor, had a spectacular year. They grew by 360% in unit sales in 2013 over 2012. They are the largest supporter of cruiser bikes, outside of the United States, where the model is gaining popularity with young people in Russia. They have promoted the brand throughout the country and have been concentrating their promotional efforts of demo rides in large urban parks. They support the full Schwinn IBD product line and are looking to expand their footprint throughout the country.
Schwinn: Where was the Russia team presented with the award?
Jeff: They were presented the award at the Taipei Cycle Show, where both brands Schwinn and Mongoose previewed their MY15 products to the international distributors. Both brands were very well received this year and had over 30 distributors preview the lineup.
Schwinn: What was the Russian team’s response upon receiving it?
Jeff: They were very excited and extremely motivated to try and win it again next year!
Get Out and Ride!