This February Schwinn is excited to be offering our favorite people (you) some limited edition Schwinn Shwag!
Throughout the month, each week on Monday, a new prize package will be posted on all of our social media accounts, Facebook, Instagram, Twitter, and Pinterest. The prize packages will be given away randomly to one of our fans on each of the social platforms. Every Sunday five new winners will be contacted.
Each of the prize packages were conceptualized and designed in Madison, WI, where all of our Schwinn bikes are designed. Because each design has been carefully created with a story in mind, we decided to talk to our designer of the Schwinn Limited Edition T-shirts, Trisha Mundt, and let you in on the process.
Coming up with the themes.
Trisha: For the Limited Edition designs I began my research by looking at current clothing trends. I quickly noticed four trend categories that were applicable to our brand. These categories included simplistic text, outdoor lifestyle, retro throwbacks, and whimsical imagery with a sense of playfulness. After I narrowed in my themes I began to work on each of the individual designs.
All the designs are neutral with approachable colors that work for everyone. This inclusionary approach is similar to Schwinn’s approach as a brand and kept all the designs very much Schwinn-focused.
Design 1: Coffee and Bikes
Trisha: There are a lot of heavy themes with ampersands such as “Keep calm and…” It gives the reader of the shirt a feeling of familiarity and repetition. While this is intriguing in itself, I believe that this thematic style also illustrates power and confidence in the wearer because of its directness. As far as coloring, all the designs are driven by gender neutral designs, but this one in particular is motivated by muted notes reminiscent of a coffee shop.
We added a camping mug to this prize package which is small and lightweight, ideal for the typical commuter.
Design 2: Outdoor Icons
Trisha: The icon t-shirt was driven by our interpretation of what an outdoor lifestyle would look like if you just represented it in symbols, and how that lifestyle applies to biking. We found that a bicycle icon very easily fit and made sense as the center of the outdoor icons. A lot of people include their bike as a staple part of their outdoor experiences, and through this design, you get the full spectrum of that outdoor feeling in one simple look.
We added the stamp because it exemplifies the round nature and simplified look of the t-shirt design. It also provides an organic tangible feel that represents the outdoor theme.
Design 3: Retro Throwback
Trisha: This concept began with a replication of a Schwinn Vintage ad, but quickly shifted to a more product focused look to reflect not only the heritage of the bike but also the feelings invoked by that bike. The Schwinn Sting-Ray is one of those bikes that drive an emotional connection with just its name or a picture of it. We wanted our t-shirt image to have that same reminiscence, while also adding a bit of an edge to make you excited about where the brand is going.
For this theme we choose a notebook which is a staple for multiple generations. Conceptually when you write something down in a notebook you have to go back to it, this sense of going back was our modern take on a “throwback”.
Design 4: Off the Wall
Trisha: We nicknamed this design the “Off the Wall”, because this idea started off with a simple word, “whimsical” and left us searching for how the sense of whimsy could partner with a bike. Our initial thought led us to animals on bikes or monsters on bikes, but from there it morphed into thematic storytelling that, maybe could have included bikes (with a bit of retelling). From here we landed on the fable, “Little Red Riding Hood” and inserted our own Schwinn twist. The results were a twist in two folds. We have the perspective of the wolf in focus with his eyes reflecting the image of Little Red Riding Hood biking through the forest.
For the Off the Wall Limited Edition Package we carried over the theme of our wolf design from the shirt and re-translated it into a design and shape that worked with our chosen hat style.
For more information on the Schwinn Limited Edition T-shirt contest, head over to Facebook each Monday this February.
Trisha Mundt is a graphic designer at Pacific Cycle. She attended the Milwaukee Institute of Art and Design for Communication Design. She currently resides in Madison WI with her boyfriend and the cutest German Shepard in the world, Millie. She enjoys nature, backpacking, hiking, camping, yoga, painting, and a good movie. When not designing awesome t-shirts you can find her contributing to Schwinn package designs and branding.
For more information on our designer, Trisha Mundt, head over to her Facebook page here.